Advertising and promotion: An integrated marketing communication perspective
Belch, George E.; Belch, Michael E.
Advertising and promotion: An integrated marketing communication perspective - 7 - Delhi TMH 2010 - 1075
Advertising Management
659.1 BEL
Advertising and promotion: An integrated marketing communication perspective - 7 - Delhi TMH 2010 - 1075
Advertising Management
659.1 BEL