The service dominant logic of marketing: Dialog, Debate, and Directions
Lusch, Robert F.; Vargo, Stephen L.
The service dominant logic of marketing: Dialog, Debate, and Directions - Delhi: PHI 2006 - 449
658.4058 LUS
The service dominant logic of marketing: Dialog, Debate, and Directions - Delhi: PHI 2006 - 449
658.4058 LUS