New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly (Record no. 10786)

MARC details
000 -LEADER
fixed length control field 00472nam a22001457a 4500
003 - CONTROL NUMBER IDENTIFIER
control field LIB
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231019b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126572595
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872 SCO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Scott, David Meerman
245 ## - TITLE STATEMENT
Title New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Delhi
Name of publisher, distributor, etc Wiley
Date of publication, distribution, etc 2017
300 ## - PHYSICAL DESCRIPTION
Pages 426
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type IKS
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan School Name (CCODE) Home library Current library Shelving location Date acquired Source of acquisition Currency Cost, normal purchase price School Deptt. Bill Number Total Checkouts Full call number Accession Number / Barcode Date last seen Print Cost, replacement price Bill Date Koha item type
    Dewey Decimal Classification     SOHS (SOLA) SOHS renamed to School of Libral Art (SOLA) in 2025 KRMU Central Library KRMU Central Library General Studies Collection 17/10/2023 Zafaa Books & Distributors Rs. 629.30 Economics ZBD0197   658.872 SCO 41742 19/10/2023 899.00 10/10/2023 IKS