Advertising: Principle and Practice (Record no. 1850)

MARC details
000 -LEADER
fixed length control field 00347nam a2200145Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field LIB
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220901s2012 xx 000 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 GUP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gupta, R.
245 #0 - TITLE STATEMENT
Title Advertising: Principle and Practice
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc S.Chand
Date of publication, distribution, etc 2012
Place of publication, distribution, etc Delhi
300 ## - PHYSICAL DESCRIPTION
Pages 402
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Reference Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan School Name (CCODE) Home library Current library Shelving location Date acquired Source of acquisition Currency Cost, normal purchase price School Deptt. Bill Number Total Checkouts Full call number Accession Number / Barcode Date last seen Print Cost, replacement price Bill Date Koha item type
    Dewey Decimal Classification     SOMC KRMU Central Library KRMU Central Library General Stacks 22/01/2013 S. Chand INR 157.50 Management Studies H012CA003044/21/01/13   659.1 GUP 5698 16/09/2022 225.00 21/01/2013 Books
    Dewey Decimal Classification     SOMC KRMU Central Library KRMU Central Library   22/01/2013 S. Chand INR 157.50 Management Studies H012CA003044/21/01/13 1 659.1 GUP 5699 16/11/2022 225.00 21/01/2013 Books