Strategic brand management: Building, measuring and managing brand equity (Record no. 5159)

MARC details
000 -LEADER
fixed length control field 00447nam a2200169Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field LIB
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220901s2007 xx 000 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 KEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
245 #0 - TITLE STATEMENT
Title Strategic brand management: Building, measuring and managing brand equity
250 ## - EDITION STATEMENT
Edition statement 2
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Pearson
Date of publication, distribution, etc 2007
Place of publication, distribution, etc Delhi
300 ## - PHYSICAL DESCRIPTION
Pages 816
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
942 ## - ADDED ENTRY ELEMENTS (KOHA)
-- 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan School Name (CCODE) Home library Current library Date acquired Source of acquisition Currency Cost, normal purchase price School Deptt. Bill Number Total Checkouts Full call number Accession Number / Barcode Checked out Date last seen Date last borrowed Print Cost, replacement price Bill Date Koha item type
    Dewey Decimal Classification     SOMC KRMU Central Library KRMU Central Library 07/08/2018 Gifted Gifted 0.00 Management Studies Gifted 1 658.827 KEL 17231 22/09/2025 05/09/2025 05/09/2025 400.00 16/09/2022 Books
    Dewey Decimal Classification     SOMC KRMU Central Library KRMU Central Library 07/08/2018 Gifted Gifted 0.00 Management Studies Gifted 1 658.827 KEL 17232   26/11/2024 12/11/2024 400.00 16/09/2022 Books
    Dewey Decimal Classification     SOMC KRMU Central Library KRMU Central Library 07/08/2018 Gifted Gifted 0.00 Management Studies Gifted   658.827 KEL 17233   16/09/2022   400.00 16/09/2022 Books
    Dewey Decimal Classification     SOMC KRMU Central Library KRMU Central Library 07/08/2018 Gifted Gifted 0.00 Management Studies Gifted   658.827 KEL 17234   16/09/2022   400.00 16/09/2022 Books
    Dewey Decimal Classification     SOMC KRMU Central Library KRMU Central Library 07/08/2018 Gifted Gifted 0.00 Management Studies Gifted 1 658.827 KEL 17235   08/06/2023 22/02/2023 400.00 16/09/2022 Books