The (UN) common sense of Advertising: Getting the basics right (Record no. 5473)

MARC details
000 -LEADER
fixed length control field 00439nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220901s2012 xx 000 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 TIW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Tiwari, sanjay
245 #4 - TITLE STATEMENT
Title The (UN) common sense of Advertising: Getting the basics right
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Response Books
Date of publication, distribution, etc 2012
Place of publication, distribution, etc Delhi
300 ## - PHYSICAL DESCRIPTION
Pages 322
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Series Title SEMERE(SJMC)-Acc. No. 18412; SOMC-18754-58, 19183, 20615, 21500
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan School Name (CCODE) Home library Current library Date acquired Source of acquisition Currency Cost, normal purchase price School Deptt. Bill Number Total Checkouts Full call number Accession Number / Barcode Date last seen Date last borrowed Print Cost, replacement price Bill Date Koha item type
    Dewey Decimal Classification     SJMC KRMU Central Library KRMU Central Library 24/09/2018 Savera Book distributors Gifted 0.00 Journalism and Mass Communication 18-19/CRB/739/ 17.08.2018 4 659.1 TIW 18412 16/04/2024 15/04/2024 875.00 17/08/2018 Books
    Dewey Decimal Classification     SOMC KRMU Central Library KRMU Central Library 30/10/2018 Gifted Gifted 0.00   Gifted   659.1 TIW 18754 16/09/2022   875.00 16/09/2022 Books
    Dewey Decimal Classification     SOMC KRMU Central Library KRMU Central Library 30/10/2018 Gifted Gifted 0.00   Gifted   659.1 TIW 18755 16/09/2022   875.00 16/09/2022 Books
    Dewey Decimal Classification     SOMC KRMU Central Library KRMU Central Library 30/10/2018 Gifted Gifted 0.00   Gifted   659.1 TIW 18756 16/09/2022   875.00 16/09/2022 Books
    Dewey Decimal Classification     SOMC KRMU Central Library KRMU Central Library 30/10/2018 Gifted Gifted 0.00   Gifted   659.1 TIW 18757 16/09/2022   875.00 16/09/2022 Books
    Dewey Decimal Classification     SOMC KRMU Central Library KRMU Central Library 30/10/2018 Gifted Gifted 0.00   Gifted   659.1 TIW 18758 16/09/2022   875.00 16/09/2022 Books
    Dewey Decimal Classification     SOMC KRMU Central Library KRMU Central Library 04/02/2019 Gifted Gifted 0.00   Gifted   659.1 TIW 19183 16/09/2022   875.00 16/09/2022 Books
    Dewey Decimal Classification     SOMC KRMU Central Library KRMU Central Library 06/05/2019 Gifted Gifted 0.00   Gifted   659.1 TIW 20615 16/09/2022   875.00 16/09/2022 Books
    Dewey Decimal Classification     SOMC KRMU Central Library KRMU Central Library 20/08/2019 Gifted Gifted 0.00   Gifted   659.1 TIW 21500 16/09/2022   875.00 16/09/2022 Books