Principles of Advertising & IMC (Record no. 5754)

MARC details
000 -LEADER
fixed length control field 00358nam a2200157Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field LIB
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220901s2006 xx 000 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 DUN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Duncan, Tom
245 #0 - TITLE STATEMENT
Title Principles of Advertising & IMC
250 ## - EDITION STATEMENT
Edition statement 2
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc TMH
Date of publication, distribution, etc 2006
Place of publication, distribution, etc Delhi
300 ## - PHYSICAL DESCRIPTION
Pages 733
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan School Name (CCODE) Home library Current library Date acquired Source of acquisition Currency Cost, normal purchase price Bill Number Total Checkouts Full call number Accession Number / Barcode Date last seen Print Cost, replacement price Bill Date Koha item type
    Dewey Decimal Classification     SOMC KRMU Central Library KRMU Central Library 28/01/2019 Gifted Gifted 0.00 Gifted   659.1 DUN 19115 16/09/2022 759.00 16/09/2022 Books
    Dewey Decimal Classification     SOMC KRMU Central Library KRMU Central Library 02/08/2019 Gifted Gifted 0.00 Gifted   659.1 DUN 21206 16/09/2022 759.00 16/09/2022 Books