Marketing and branding: The indian scenario (Record no. 6806)

MARC details
000 -LEADER
fixed length control field 00390nam a2200157Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field LIB
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220901s2007 xx 000 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 KUM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kumar, S. Ramesh
245 #0 - TITLE STATEMENT
Title Marketing and branding: The indian scenario
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Delhi: Pearson
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Pages 482
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan School Name (CCODE) Home library Current library Date acquired Source of acquisition Currency Cost, normal purchase price Bill Number Total Checkouts Full call number Accession Number / Barcode Date last seen Print Cost, replacement price Bill Date Koha item type
    Dewey Decimal Classification     SOMC KRMU Central Library KRMU Central Library 09/08/2019 Gifted Gifted 0.00 Gifted   658.827 KUM 21385 16/09/2022 220.00 16/09/2022 Books