Brand Management: The Indian Context (Record no. 7787)

MARC details
000 -LEADER
fixed length control field 00381nam a2200157Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field LIB
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220901s2000 xx 000 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 MOO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Moorthi, YLR
245 #0 - TITLE STATEMENT
Title Brand Management: The Indian Context
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc New Delhi: Vikas
Date of publication, distribution, etc 2000
300 ## - PHYSICAL DESCRIPTION
Pages 171
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan School Name (CCODE) Home library Current library Date acquired Source of acquisition Currency Cost, normal purchase price School Deptt. Bill Number Total Checkouts Full call number Accession Number / Barcode Date last seen Print Cost, replacement price Bill Date Koha item type
    Dewey Decimal Classification     SOMC KRMU Central Library KRMU Central Library 23/11/2020 Gifted Gifted 0.00 Management Studies Gifted   658.827 MOO 25330 16/09/2022 337.00 16/09/2022 Books