Advertising: Planning and Implementation (Record no. 9018)

MARC details
000 -LEADER
fixed length control field 00408nam a22001697a 4500
003 - CONTROL NUMBER IDENTIFIER
control field LIB
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 221124b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788195161171
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 SHA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sharma, Sangeeta; Raghuvir Singh
245 ## - TITLE STATEMENT
Title Advertising: Planning and Implementation
250 ## - EDITION STATEMENT
Edition statement 3
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Delhi
Name of publisher, distributor, etc PHI
Date of publication, distribution, etc 2022
300 ## - PHYSICAL DESCRIPTION
Pages 440
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan School Name (CCODE) Home library Current library Shelving location Date acquired Source of acquisition Currency Cost, normal purchase price School Deptt. Bill Number Total Checkouts Full call number Accession Number / Barcode Date last seen Print Cost, replacement price Bill Date Koha item type
    Dewey Decimal Classification     SOMC KRMU Central Library KRMU Central Library General Stacks 28/10/2022 Savera Book Distributors Rs. 556.50 Management Studies 22-23/CRB/281   659.1 SHA 36691 24/11/2022 795.00 13/09/2022 Books
    Dewey Decimal Classification     SOMC KRMU Central Library KRMU Central Library General Stacks 28/10/2022 Savera Book Distributors Rs. 556.50 Management Studies 22-23/CRB/281   659.1 SHA 36692 24/11/2022 795.00 13/09/2022 Books