TY  - BOOK
AU  - Lovelock, Christopher; Wirtz, Jochen; Chatterjee, Jayanta
TI  - Services marketing: People, technology, strategy-A south Indian perspective
U1  - 658.4058 LOV 
PY  - 2009///
CY  - Delhi
PB  - Pearson
KW  - Service Marketing
ER  -