TY  - BOOK
AU  - Chaturvedi, Mukesh; Assem Kumar, Rahul, Rahul
TI  - Managing Innovation and New Product Development: Concepts and Cases
SN  - 9788120337275
U1  - 658.4063 CHA 
PY  - 2009///
CY  - Delhi
PB  - PHI
KW  - Management
ER  -