Advertising and Promotion: An Integrated Marketing Communication Perspective
Belch, George E.; Belch, Michael E.
Advertising and Promotion: An Integrated Marketing Communication Perspective - 6 - Delhi TMH 2008 - 779
Advertising Management
659.1 BEL
Advertising and Promotion: An Integrated Marketing Communication Perspective - 6 - Delhi TMH 2008 - 779
Advertising Management
659.1 BEL