Advertising and Promotion: An Integrated Marketing Communication Perspective (Record no. 5096)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00427nam a2200157Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | LIB |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220901s2008 xx 000 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 BEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E.; Belch, Michael E. |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and Promotion: An Integrated Marketing Communication Perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | TMH |
| Date of publication, distribution, etc | 2008 |
| Place of publication, distribution, etc | Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 779 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | School Name (CCODE) | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | School Deptt. | Bill Number | Total Checkouts | Full call number | Accession Number / Barcode | Date last seen | Print Cost, replacement price | Bill Date | Koha item type | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SOMC | KRMU Central Library | KRMU Central Library | 06/07/2018 | Gifted | Gifted | 0.00 | Management Studies | Gifted | 659.1 BEL | 16509 | 16/09/2022 | 310.00 | 16/09/2022 | Books | ||||||
| Dewey Decimal Classification | SOMC | KRMU Central Library | KRMU Central Library | 06/07/2018 | Gifted | Gifted | 0.00 | Management Studies | Gifted | 659.1 BEL | 16510 | 16/09/2022 | 310.00 | 16/09/2022 | Books | ||||||
| Dewey Decimal Classification | SOMC | KRMU Central Library | KRMU Central Library | 06/07/2018 | Gifted | Gifted | 0.00 | Management Studies | Gifted | 659.1 BEL | 16511 | 16/09/2022 | 310.00 | 16/09/2022 | Books | ||||||
| Dewey Decimal Classification | SOMC | KRMU Central Library | KRMU Central Library | 06/07/2018 | Gifted | Gifted | 0.00 | Management Studies | Gifted | 659.1 BEL | 16512 | 16/09/2022 | 310.00 | 16/09/2022 | Books | ||||||
| Dewey Decimal Classification | SOMC | KRMU Central Library | KRMU Central Library | 06/07/2018 | Gifted | Gifted | 0.00 | Management Studies | Gifted | 659.1 BEL | 16513 | 16/09/2022 | 310.00 | 16/09/2022 | Books | ||||||
| Dewey Decimal Classification | SOMC | KRMU Central Library | KRMU Central Library | 06/07/2018 | Gifted | Gifted | 0.00 | Management Studies | Gifted | 659.1 BEL | 16514 | 16/09/2022 | 310.00 | 16/09/2022 | Books | ||||||
| Dewey Decimal Classification | SOMC | KRMU Central Library | KRMU Central Library | 06/07/2018 | Gifted | Gifted | 0.00 | Management Studies | Gifted | 659.1 BEL | 16515 | 16/09/2022 | 310.00 | 16/09/2022 | Books | ||||||
| Dewey Decimal Classification | SOMC | KRMU Central Library | KRMU Central Library | 06/07/2018 | Gifted | Gifted | 0.00 | Management Studies | Gifted | 659.1 BEL | 16516 | 16/09/2022 | 310.00 | 16/09/2022 | Books | ||||||
| Dewey Decimal Classification | SOMC | KRMU Central Library | KRMU Central Library | 06/07/2018 | Gifted | Gifted | 0.00 | Management Studies | Gifted | 1 | 659.1 BEL | 16517 | 29/03/2023 | 310.00 | 16/09/2022 | Books | 29/03/2023 | ||||
| Dewey Decimal Classification | SOMC | KRMU Central Library | KRMU Central Library | 06/07/2018 | Gifted | Gifted | 0.00 | Management Studies | Gifted | 659.1 BEL | 16518 | 16/09/2022 | 310.00 | 16/09/2022 | Books | ||||||
| Dewey Decimal Classification | SOMC | KRMU Central Library | KRMU Central Library | 06/07/2018 | Gifted | Gifted | 0.00 | Management Studies | Gifted | 659.1 BEL | 16519 | 16/09/2022 | 310.00 | 16/09/2022 | Books | ||||||
| Dewey Decimal Classification | SOMC | KRMU Central Library | KRMU Central Library | 06/07/2018 | Gifted | Gifted | 0.00 | Management Studies | Gifted | 659.1 BEL | 16520 | 16/09/2022 | 310.00 | 16/09/2022 | Books | ||||||
| Dewey Decimal Classification | SOMC | KRMU Central Library | KRMU Central Library | 06/07/2018 | Gifted | Gifted | 0.00 | Management Studies | Gifted | 2 | 659.1 BEL | 16521 | 28/03/2023 | 310.00 | 16/09/2022 | Books | 28/03/2023 | ||||
| Dewey Decimal Classification | SOMC | KRMU Central Library | KRMU Central Library | 06/07/2018 | Gifted | Gifted | 0.00 | Management Studies | Gifted | 659.1 BEL | 16522 | 16/09/2022 | 310.00 | 16/09/2022 | Books | ||||||
| Dewey Decimal Classification | SOMC | KRMU Central Library | KRMU Central Library | 06/07/2018 | Gifted | Gifted | 0.00 | Management Studies | Gifted | 659.1 BEL | 16523 | 16/09/2022 | 310.00 | 16/09/2022 | Books | ||||||
| Dewey Decimal Classification | SOMC | KRMU Central Library | KRMU Central Library | 06/07/2018 | Gifted | Gifted | 0.00 | Management Studies | Gifted | 659.1 BEL | 16524 | 16/09/2022 | 310.00 | 16/09/2022 | Books | ||||||
| Dewey Decimal Classification | SOMC | KRMU Central Library | KRMU Central Library | 06/07/2018 | Gifted | Gifted | 0.00 | Management Studies | Gifted | 659.1 BEL | 16525 | 16/09/2022 | 310.00 | 16/09/2022 | Books | ||||||
| Dewey Decimal Classification | SOMC | KRMU Central Library | KRMU Central Library | 06/07/2018 | Gifted | Gifted | 0.00 | Management Studies | Gifted | 659.1 BEL | 16526 | 16/09/2022 | 310.00 | 16/09/2022 | Books | ||||||
| Dewey Decimal Classification | SOMC | KRMU Central Library | KRMU Central Library | 06/07/2018 | Gifted | Gifted | 0.00 | Management Studies | Gifted | 1 | 659.1 BEL | 16527 | 23/10/2023 | 310.00 | 16/09/2022 | Books | 19/10/2023 | ||||
| Dewey Decimal Classification | SOMC | KRMU Central Library | KRMU Central Library | 06/07/2018 | Gifted | Gifted | 0.00 | Management Studies | Gifted | 659.1 BEL | 16528 | 16/09/2022 | 310.00 | 16/09/2022 | Books | ||||||
| Dewey Decimal Classification | SOMC | KRMU Central Library | KRMU Central Library | 06/07/2018 | Gifted | Gifted | 0.00 | Management Studies | Gifted | 659.1 BEL | 16529 | 16/09/2022 | 310.00 | 16/09/2022 | Books | ||||||
| Dewey Decimal Classification | SOMC | KRMU Central Library | KRMU Central Library | 06/07/2018 | Gifted | Gifted | 0.00 | Management Studies | Gifted | 659.1 BEL | 16530 | 16/09/2022 | 310.00 | 16/09/2022 | Books | ||||||
| Dewey Decimal Classification | SOMC | KRMU Central Library | KRMU Central Library | 06/07/2018 | Gifted | Gifted | 0.00 | Management Studies | Gifted | 2 | 659.1 BEL | 16531 | 08/05/2023 | 310.00 | 16/09/2022 | Books | 08/05/2023 | ||||
| Dewey Decimal Classification | SOMC | KRMU Central Library | KRMU Central Library | 06/07/2018 | Gifted | Gifted | 0.00 | Management Studies | Gifted | 659.1 BEL | 16533 | 16/09/2022 | 310.00 | 16/09/2022 | Books | ||||||
| Dewey Decimal Classification | SOMC | KRMU Central Library | KRMU Central Library | 06/07/2018 | Gifted | Gifted | 0.00 | Management Studies | Gifted | 659.1 BEL | 16534 | 16/09/2022 | 310.00 | 16/09/2022 | Books |